Katy Perry, One Direction and Ed Sheeran back Global Citizen campaign with free gig tickets
Katy Perry, One Direction and Ed Sheeran are among 100 artists offering free concert tickets to UK fans in a bid to help global poverty.
Roar singer joining the fight against global poverty
Published: 11 March 2014 Updated: 11:05, 11 March 2014
Katy Perry, One Direction, and Ed Sheeran are among the 100 artists lending their support to poverty relief campaign Global Citizen by offering free concert tickets.
The pop stars have signed up to the Global Poverty Project and Global Citizen Tickets initiative, which encourages fans to build up points for actions they take to combat extreme hardship and then exchange their points to buy tickets for gigs and festivals.
Katy said: "This is a simple, smart, modern initiative with potential for huge impact."
"Global Citizen provides people with doable opportunities to make the world a better place, and rewards them for doing so."
1D fans have the chance to win free concert tickets through Global Poverty
The scheme already runs in Australia, New Zealand and America and will launch in the UK soon.
Emma Banks, chair of the UK Global Citizen Tickets initiative committee, said: "The Global Citizen Tickets initiative in the UK marks the culmination of a tremendous amount of hard work and foresight."
"I have no doubt that we will match the successes that this initiative has already enjoyed in the USA, something that could only have been achieved by our industry uniting for this very worthwhile cause."