If only there wasn't Wrecking Ball, then it would be the fastest to reach 100 million views.
It beat Roar in much less than it's first 24 hours because so many people expected to see what they in fact almost did see, a woman's every detail of her naked body, everybody knows that, and everyone knows it had neither to do with the music nor with the music video as such.
Unfortunately we live in this world where you can often crush something good by doing crap bigger than it. Katy has had to deal with that in the past and probably will have to in the future. But if she were always at the very top in the business and broke every record by becoming mass mediocre, what would be the point? It wouldn't even make her proud of herself!