I havent heard Dark Horse in the UK & Unconditionally needs more publicity Roar is still being played over and over in the UK
Katy's other mistake might be that she is releasing singles too quickly from this album. During the Teeange Dream era, she seemed to release singles at roughly 4 month intervals (except for Firework after only 2 months), which seemed to work very well. Firework was ill-timed, since it was split between 2010 and 2011, and was not the #1 song of either year, but it for sure would have been the #1 song of the year if it was released earlier in either year.
Since Roar is still so popular, that reduces the airplay that Unconditionally and Dark Horse will get. Remember, on most radio stations, if you hear a song by a particular artist, you won't hear another song by that same artist for a while. The radio station that i listen to has been frequently playing Unconditionally (once they ended Christmas music) but has not yet played Dark Horse. If Unconditionally had been released in January, it for sure would be #1 now. If she waited for both Roar and Unconditoinally to completely fade (maybe around May) Dark Horse for sure would have been #1. Although I think Dark Horse would have been best for October.
If I were Katy, I would have released singles on this schedule:
Roar: Either May 7, 14, or 21, 2013
Dark Horse: Either Sept. 24 or Oct. 1, 2013, depending on which Grammy year I wanted it to compete in. If the 2014 grammy year, then maybe even closer to Halloween (maybe Oct. 8, 15, or even 22, 2013)
Unconditonally: Either Dec. 31, 2013 or Jan. 7, 2014. Or if that was too close to Dark Horse (especially if it was released close to Halloween and is still popular), then maybe closer to Valentines Day: Maybe Feb. 4, 2014. Though others have mentioned wanting to avoid the olympics, so maybe January is better)
The next single should be released either May 6, 13, or 20, 2014, and should be one of the dance club songs, preferably either Birthday, Walking on Air, or International Smile. This is How We Do would also work, but I don't think it's her best song from the album. But it could work if Dark Horse and Unconditionally had both been succesful.
I would also want to release By the Grace of God as a single, but not sure when its best timing would be. If 2014, then no later than Sept. 2, so probably sometime in 2015 would be best.
Yes, I know I'm going to get flamed, but I don't care anymore.