Author Topic: Katy Perry Promoting New Astral Radio On Demand Music Service  (Read 575 times)

Offline SmackUTwice

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CANADA, EH!!!!!!!!!!!!!!!!!! :)

EDIT: OMG! Video!!!!!!!!! OMG! She said Canada!!!!!!! (Sorry, sorry... just having a brief... moment... ya know... it happens sometimes!! lol)

VIDEO
Virgin: http://vimeo.com/38104828
Hot 103: http://vimeo.com/38114322
NRJ SUR DEMANDE: http://vimeo.com/38104729 (FRENCH!)

- http://www.mediacastermagazine.com/news/popster-perry-promoting-new-astral-radio-on-demand-music-service/1000970214/

(This one is a nice summary of everything: http://www.astral.com/fr/salle-de-presse/nouvelles/2012/astral-radio-lance-une-campagne-promotionnelle-mettant-en-vedette-katy-perry-sur-les-ecrans-des-cinemas-cineple)

Popster Perry Promoting New Astral Radio On Demand Music Service

Astral Radio’s new on-demand music and music video streaming service is accessible from its radio station websites, and it uses a dedicated on-demand player to connect music lovers via social media platforms for sharing and discovery of new content.

A promotional campaign for the new service features pop star and recording artist Katy Perry, and a series of 0:15 promo spots, which will be featured in all Cineplex theatres across Canada, as well as in a digital online marketing campaign.

The on-demand music service is driven by significant agreements reached among Astral Radio and the four major music labels, IDLA (the Independent Digital Licensing Association), as well as the CMRRA (Canadian Musical Reproduction Rights Agency), SODRAC, Soproq and Re-sound.

With many agreements already signed in Quebec, Astral says it expects additional agreements with other key Quebec labels to be made in the coming months.

“The CMRRA applauds Astral for investing in the marketing and exposure of music on digital platforms in Canada. Our mandate continues to be ensuring music is consumed and enjoyed on multiple media platforms and that the creators are compensated for their work,” noted David Basskin, CMRRA's President and CEO.

The new service has been launched on all of the Virgin Radio stations in Canada (Toronto, Montreal, Edmonton, Calgary and Vancouver), the NRJ network across Quebec, and various other Canadian Top 40 format Astral stations, such as HOT 103 and the Sun fm network.

It also offers exclusive content, weekly releases, a music video library and customizable playlist functions, as well as specialized web radio channels.

“Katy Perry’s interest in promoting new and emerging talent is a perfect match for the on-demand music experience we are offering to Canadian consumers,” said Rob Farina, Executive Vice-President, Content, at Astral Radio.
« Last Edit: March 08, 2012, 08:54:12 PM by SmackUTwice »



Offline peterbrabel

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Re: Katy Perry Promoting New Astral Radio On Demand Music Service
« Reply #1 on: March 08, 2012, 08:35:13 PM »
Thanks for the link,
the one here is cute because she's speaking French!
Can any French speakers tell us how she's doing?  :lol:
http://vimeo.com/38104729

Offline SmackUTwice

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Re: Katy Perry Promoting New Astral Radio On Demand Music Service
« Reply #2 on: March 08, 2012, 08:39:07 PM »
« Last Edit: March 08, 2012, 08:54:03 PM by SmackUTwice »

Offline rafaelmuniz

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Re: Katy Perry Promoting New Astral Radio On Demand Music Service
« Reply #3 on: March 08, 2012, 08:46:01 PM »
Katy speaking french ! omg so cuuute

http://katyperrylicious.tumblr.com | http://www.katyperry.com.br

São Paulo 09/25/2011 - I wore the wig that's blue & found a love that's true ♥
Rio de Janeiro 07/30/2012 - Katy Perry: Part Of Me 3D Premiere

Offline nadyasatyaputri

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Re: Katy Perry Promoting New Astral Radio On Demand Music Service
« Reply #4 on: March 08, 2012, 09:46:48 PM »
teach me to speak in french katy, please ! :pinkbow:

Offline cathou02

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Re: Katy Perry Promoting New Astral Radio On Demand Music Service
« Reply #5 on: March 08, 2012, 09:51:52 PM »
Thanks for the link,
the one here is cute because she's speaking French!
Can any French speakers tell us how she's doing?  :lol:
http://vimeo.com/38104729
hahaha sounds so English :lol: She has such a big accent lol

7/2/11, Montreal, Best day of my life <3
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Offline littlelamb

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Re: Katy Perry Promoting New Astral Radio On Demand Music Service
« Reply #6 on: March 08, 2012, 09:57:03 PM »
Her French reminds me of the J-Pop SNL skit   :lol:

Offline foobia

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Re: Katy Perry Promoting New Astral Radio On Demand Music Service
« Reply #7 on: March 09, 2012, 04:39:33 AM »
Oh, how I love that hair colour.
she's awesome, isn't she?

@tlauraful