HERE IT IS EVERYONE!!
'Chained to the Rhythm' Official Music Video!https://www.youtube.com/watch?v=Um7pMggPnug
What does everyone think? Personally I love the whole retro futuristic theme. I love the pastel colour palette and the costumes/makeup are flawless. Visually I think I prefer this to every MV from the Prism era except for maybe Unconditionally (not to pit them against each other or anything) which has me super excited for this album. I also think the CGI/effects and overall direction are a lot 'cleaner' than her previous extravagant/cartoony MVs (Dark Horse, California Gurls, Roar), which makes me wonder what the budget was like for this one...
As for the symbolism/meanings behind everything, I've read posts on other forums calling everything a little heavy-handed, but dude, have they even seen Banky's Dismaland? Now THAT is the least subtle amusement park-themed critique on society I've ever seen.
I think the scenes balance tongue in cheek with dark humour really well while still making a point. I read someone compare it to the Black Mirror episode 'Nosedive', which had a similar aesthetic and criticised selfie/like culture. I've also seen a lot of "When is Katy gonna shed that bubblegum image?" which annoys me because I think she's evolved really well as an artist in terms of her image and music videos but without taking herself too seriously. I'd like to think there's always gonna be an element of fun and colour in Katy's music and image. If there wasn't at least a teeny hint of cartoony/cute visuals or bright colours in an era, I'd be kinda disappointed.
What do y'all think?